THE GAME IS UP

‘Good design is all about the details’ - this isn’t true. Good design is all about the right details. Good design is also about what you don’t do. Good design is about what you refrain from doing… Good design should never strain to be noticed. It should appear as natural and effortless as if it had fallen into place. The moment a designers hand becomes conspicuous, the game’s up.

- Keith McNally I Regret Almost Everything